Call us: 231-592-4737
Toll Free: 1-888-592-4737
Fax: 231-592-4755

115 N Michigan Ave
Big Rapids, MI 49307
Ten Reasons
                    Why you should advertise in the Yellow Pages
  1. In times of uncertainty, consumers are cautious even reluctant to spend. They seek information before they buy. One of the main ways to get the information about products and services, prices, and value is from yellow page advertising, yours or a competitor's.
  2. Slow times ahead? Maybe, but there are more Americans working now than ever before. More women are working and adding to the family income. People still need and want goods and services and will spend for them. Your competitors will be bidding for their piece of the pie and yours too.
  3. Your Yellow Pages advertising is part of your sales team, working 24/7. Yellow Pages ads help pre-sell customers and help close the sale faster. It saves you time and money.
  4. You may believe that other businesses will be cutting their advertising; therefore it is safe for you to cut too. But you are not only competing for the consumer that needs your services and products, but also, with every other business in town.
  5. It took a long time to build your business. Maintaining that momentum can be achieved with a moderate advertising program. But if you cut your advertising and lose some of your share, you will find it more difficult to get that share back.
  6. Researchers have found that over any given period, a company that advertises below the industry average usually has sales below the industry average.
  7. Though you cannot do much about many of the factors in business…cost of labor, rent, price of merchandise, or what the competition is doing. You do have control over your promotion. Advertising is a cost of doing business, but it is also a proven sales tool that returns your investment.
  8. Your customers do know you, and even if you do not promote your business, they will keep coming to you, at least for awhile. But the fact is that 20% of Americans move every year. That is a large segment of your customers that leave each year to be replaced by people that do not know you.
  9. Advertising has information about products and services. Shoppers often continue to look for information that helps them with their buying decision.
  10. Regardless if business is busy or slow you must get your part of the pie. Pulling back on your advertising can put you at a disadvantage at a time when you need the edge.